top of page
  • Writer's pictureJuliana C Stryker

CNY 2024: Luxury Goes A 龙 (Long) Way

Embracing the Year of the Dragon, brands are unleashing exclusive, dragon-themed treasures.


Here's my curated 龙 (dragon) list of top picks from our favourite high-end labels for this Spring Festival - get ready for some festive flair!


Tory Burch, Max Mara, Tod's CNY Chinese New Year 2024

 


Tory Burch | Year of the Dragon Capsule Collection


urch, Max Mara, Tod's CNY Chinese New Year 2024

Tory Burch Year of the Dragon Capsule Collection


Celebrate Lunar New Year 2024 with Tory Burch's elegant Year of the Dragon collection!


Infused with a touch of dragon magic, this special range features Supermodel Lina Zhang and her sons, 木白 and 安之 showcasing iconic designs with a subtle yet captivating dragon twist. Cashmere pieces whisper of cloud motifs, while the Eleanor bag shines with a hint of dragon in its crystal details.


Add a playful note with uniquely shaped bags and cloud-inspired sneakers.


Step into the New Year with style and a whisper of dragon lore, available now in Tory Burch stores and online. 🐉✨



 

Tod’s | 2024 Year of the Dragon Limited Edition Collection


Tod’s 2024 Year of the Dragon Limited Edition Collection

Tod’s 2024 Year of the Dragon Limited Edition Collection

Tod’s ushers in the Year of the Dragon with its captivating limited-edition collection for Chinese New Year 2024.


Drenched in elegant burgundy and adorned with a detailed double dragon motif, this collection features the iconic Gommino Bubble, Tod’s Sneaker, and a leather Loafer, each boasting a dragon-themed insole. The Tod’s Shopping Bag, dragon-inspired leather charms, and a unique scented candle - resembling a festive Chinese firecracker that totally completes the ensemble!


Delight in the blend of Italian craftsmanship and festive charm with Tod’s Year of the Dragon Collection, where each piece resonates with celebratory spirit.





 

Max Mara | Chinese New Year Collection



Max Mara Chinese New Year Collection

Max Mara Chinese New Year Collection

Max Mara Chinese New Year Collection

Max Mara Chinese New Year Collection

This may be my most favourite of the lot.


Max Mara's Lunar New Year collection spins a tale of fantasy with Max the Dragon and Little Ted embarking on a journey to the land of Fjords. Inspired by "Scandidragon" folklore and Chinese New Year traditions, this line dazzles in classic black and scarlet.


The collection features a Teddy Bear Coat, glamorous jackets in rich red with dragon-themed lining, printed shirts, knitwear echoing Scandinavian wildflowers, and shiny brooches.


Celebrate the magic of Max and Ted's adventures and a hopeful 2024 with Max Mara's enchanting blend of folklore and fashion.



 

Johnnie Walker Blue Label Lunar New Year Limited Edition Design by James Jean


Johnnie Walker Blue Label Lunar New Year Limited Edition Design by James Jean

We've covered the fashion but how about the booze for the festivities?


Johnnie Walker unveils a striking Johnnie Walker Blue Label Lunar New Year Limited Edition, designed by celebrated visual artist James Jean. Capturing 2024's Wood Dragon, the design symbolizes life, creativity, and prosperity, resonating with Johnnie Walker's spirit of optimism. Jean's interpretation features a vibrant Wood Dragon amidst flora, embodying roots and connection.


Drawing on traditional art and Johnnie Walker's rich flavors, the design includes hidden layers, like chrysanthemums and hummingbirds, inviting viewers to discover more. This edition is a testament to tradition and innovation, celebrating the Year of the Dragon with artistic flair and craftsmanship.



 

The Year of the Dragon is sparking some incredible CNY-themed collections, and I'm already captivated!


I've also been eyeing some stunning CNY and Valentine's Day pieces from Coach which I've shared in my latest vlog - you won't want to miss it!



With so many fabulous collaborations and fashion statements, it's a whirlwind of style choices.


But hey, that's the fun part, right? Relish in the festive spirit and enjoy the thrill of finding those perfect items.


Happy shopping, and may your CNY be as dazzling as these collections! 🐉✨



Your friend,

Juliana

0 comments

Comments


bottom of page