• Juliana C Stryker

Beauty Review: Avance Lash Serum EX and Eyemazing Giveaway!

Sponsored Review



Forget about mascaras, falsies and lash extensions.


Now give your lashes the extra oomph with lash serums!



Lash serums provide the most natural way to attain voluminous eye lashes.


And how do they do this?


By serving as nourishing moisturizers that enhances the natural keratin production with specially formulated blends of effective ingredients. These formulations promote growth and improve the lash condition.


And this brings us to the next question.


Which brand of lash serums is tried and true then?


Well, I’ve tried a few lash serums and I must say that Avance’s Lash Serum EX is certainly one of my most favorite.


And here’s why:




– It grows, restores, strengthens, moistures and protects lashes that are damaged from long-term usage of eyelash curlers and mascaras.


– It contains effective ingredients such as Silk Essence, Hyaluronic Acid, Pantothenic Acid.

– It is oil-free!


Click here for more information of its great features.



Avance has a long and proud history of producing good quality eye care products at reasonable prices. When I say long, I really mean it – I’m talking about 88 years here! Established in 1925, Avance has created many lash wonders with two key ingredients – Quaternium- 51 and Panthenol (known as Vitamin B5 ). These guys are widely known for their beneficial skin care properties that are suitable for even sensitive skin.


I met the folks of Avance at Watsons’ Beauty Day Out event earlier this year and guess what? They still kept the very first Avance Mascara (with Lash Treatment benefits) bottle!


This was produced in 1937 – the year my grandpa was born. Whoa!





Avance Lash Serum EX strengthens and moistures lashes with a mascara wand like the one shown below.




The wand makes it really easy to coat every lash from root to tip with the serum.

Here’s how you use it: Lash Serum EX can be used on its own or underneath mascara. Apply to clean lashes after cleansing morning and night, before applying mascara.

Here’s what I think of Avance Lash Serum EX…


Before Avance Lash Serum EX, I’ve tried a few lash serums that are pure crapola. Not only do they not work, they also irritate and sting my eyes during the process. So you bet I was pretty skeptical of the moisturizing and strengthening claims of Avance from the get-go.


Well, I guess trying is believing.

After 2 weeks of continuous use, I thought my lashes look thicker and fuller. Since I have lash extensions on, I only applied it on my lower lashes which are rather thin and sparse.

Here’s how the lashes look like before.


After two weeks…


The gaps between the lashes were filled and I thought they look a tad longer than before.

My lashes are rather weak and tend to fall out easily whenever I apply or remove eye makeup. But after just 3 days of use, my lashes became more firmly attached as I noticed less fallen lashes around my eye area.

The gentle and odorless formula of the serum also makes it lash extension friendly. A few days ago, I started applying the serum on my lash extensions too and noticed that not only do the extensions last longer, they also looked thicker and glossier.

Even though the serum cost a whopping SGD39.90 for a 7ml bottle, I thought it’s worth every penny because nowadays, my lashes look beyond luscious – naturally!

For its effectiveness and portability, 4 Honeyz crowns!


Avance Lash Serum EX is available at Watsons, BHG Departmental Stores, John Little Departmental Stores and Pink Beauty Cosmetics Stores.

For more info on Avance products, availability and promotions, visit their Facebook page at www.facebook.com/AvanceSingapore

On top of effective lash and brow products, the Avance Lash Care series also carries the Eyemazing false eyelashes line to create lush, fluttery eyelashes.

I’ve received the Eyemazing x Zipper No. 803 Ayamo X Rock Type-A and I wanna give it to you!

To win, simply ‘like’ Honeyz Facebook Page. Then share this photo on your Facebook wall.


After sharing, comment ‘Shared‘ on this photo on Honeyz’ Facebook Wall. It’s that easy!


The contest will end on 21 May 2013, Tuesday at 10pm.


This is an international giveaway so readers outside of Singapore can take part too!


Good luck! ❤


Have you tried Avance Lash Serum EX too? Let me know by sharing your review at Honeyz Cube!


Have fun!

Your friend, Juliana

Disclaimer: Please be rest assured that even though the products were sponsored, it does not have any bearing on the content of this post. Opinions stated are objective and genuine. Also note that all sources, information, content, links are valid to change at any time.

#Avance #beauty #beautyreview #contest

let's be friends

The next best thing to having a magic mirror, subscribe to our newsletter and open the door to a life of beauty, style, home decor & endless sparkle! *chin chin*

© 2020 by Juliana C Stryker